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MUMBAI:
Veria Living Wordwide, which produces television content on
lifestyle and wellness, has said it will be unveiling four
original series during the television trade event Mipcom which
takes place in Cannes, France in October.
Veria
will unveil Myth Defying with Dr. Holly, What Would Julienna
Do?, Kitchen Cures with Peggy K, and Yoga Sutra Now with Jai
Sugrim at Mipcom.
Veria
Living Worldwide senior VP / head of programme sales Raymond
Donahue said, “For Mipcom we’re excited to offer
an expanded line-up of new, original programming that exemplifies
Veria Living brand’s standard of high quality wellness
programming. Veria Living Worldwide is now in the position
of being able to offer broadcasters ‘viewer-tested’
programming in topic-centric blocks ranging from fitness to
healthy cooking to help them enhance their key dayparts.”
The
company, which offers broadcasters services such as creation
of programming blocks to fill day part and custom channel
IDs, will also offer programming blocks featuring 200-plus
hours of fitness shows and 150 hours of cooking shows.
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