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Pioneer enters into home entertainment segment in India

Indiantelevision.com Team

(11 August 2012 3:16 pm)

MUMBAI: Pioneer, which specialises in car audio and home theater entertainment products, has entered into the home entertainment segment in India.

The company has launched its LX series of audio video (AV) receivers and home theatre packages in addition to its regular AV receivers, home theatre in box and Blu Ray and DVD players.

The company says that its USP is superior technology and sound quality.

The LX series of AV receivers have DSB file playback, Android compatibility over MHL and Pioneer control application for Android based devices and ipod Touch, ipad and iphone. The regular AV receivers have been upgraded with a new lineup and have Pioneer proprietary technologies like Precision Quartz Locking System, control application for smartphones which substitutes the need for a remote control. The aim is to cater to the tech savvy consumer.

The company has introduced two home theatre packages that offer connectivity features. The packages are HTP-822ES and HTPRS32. The former offers connectivity options and applications like Airjam, control application for smartphones and tablets.

Pioneer India Electronics India GM Shingo Ikeuchi said, “During the test marketing phase last year we discovered that Indians appreciate high quality of sound. The aim is to be the perfect partner for home entertainment. It is fascinating to see the speed at which the Indian consumer adopts new technologies. Our endeavour is match up to their ever evolving needs."

He added that Airjam a proprietary Pioneer technology allows the user to create, edit and play common playlists with different phones at the same time. There is no need for messy cabling or multiple inputs. This feature is available with some models and is compatible with touch based devices on iOS and the Android platform.

Pioneer India Electronics manager marketing, product planning Gaurav Kulshreshtha said that the aim is to address every kind of consumer from the mass to the premium. “We meet high end audio solution requirements with our LX series audio video receivers as well as entry level consumer needs with home theatre in a box. Right now we are focussing on South and West India. We have 50 direct dealers which is important as we have to give personalised service,” he added.