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Mumbai:
Global broadcast industry magnates will attend the Indian
broadcast industry's annual global festival that starts this
year. The inaugural Indian TV Festival will be held in Goa
for two days from 2 November 2012, providing for the first
time a platform to network and exchange ideas for television
executives and people who create and ideate.
Zee
TV's Subhash Chandra, Star Network's James Murdoch, Sony America
CEO Michael Lynton, Disney International chairman Andy Bird,
Channel 4 head commercial marketing and research Hugh Johnson
and HBO Asia CEO Jonathan Spink and executives from companies
Comcast and Fremantle will speak at the festival.
The
festival is being organised by the Indian Broadcasting Foundation
(IBF). It will have interactive seminars, keynote sessions,
as well as a marketplace with 60 stalls exhibiting content
relating to every television genre.
Star
india CEO Uday Shankar, who is also IBF president, said the
event had been in the making for a year. "We wanted to
create and sustain a platform where the broadcast community
can meet to exchange ideas. It will be an annual event where
members of the broadcast industry and their allied partners
will come."
The
event will be used by industry members to share their vision
and the way forward. "We do not come together to share
ideas and best practices. The aim is to meet away from our
workplace and competitive mindsets. The aim is to make this
event the most iconic television gathering of creativity,
minds and strategy," said Shankar.
Sunil
Lulla, Times Television Network MD & CEO, and his team
have put together the event.
Turner
International India GM Entertainment Networks South Asia Monica
Tata noted that the industry is worth Rs. 330 billion and
is expected to reach Rs 1000 billion by 2017. "We have
to set ourselves for the future. Television penetration is
60 per cent which means that there is opportunity for growth.
New technologies like high definition, DTH offer opportunities."
"This
is an event that is of, by and for the industry. The event
will look at ideation across all genres including general
entertainment, news, sports. The television industry needs
to collaborate more strongly. Media Partners Asia is our knowledge
partner and they will release a report at the event,"
Tata said.
Times
Television's Sunil Lulla said the event is for people who
make TV happen. "For the industry to grow three fold
you need conversation which will allow for new ideas to be
formed. You need confidence so that competitors can also be
collaborators. You also need commitment. The event will allow
people who offer technology and services to meet people. Goa
makes magic happen which is why we are holding the event there.
We will announce more speakers in due course. The aim is to
have an event that is full of dialogue."
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