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MUMBAI:
CNBC Awaaz, the Hindi business news channel, is launching
a new show on advertising and marketing titled 'Brand Bazaar'.
Starting
10 August, the show will air every Friday at 7 pm. It will
repeat telecast at 10 pm on Friday and 9.30 am and 9pm on
Saturday and Sunday.
The
show is an attempt to engage and connect consumers with experts
from- advertising, marketing and media planning sectors. It
will have key takeaways for both the consumer and the trade.
It will give the advertising and marketing community a chance
to understand the mind of their consumer and its workings,
the channel said.
CNBC
Awaaz editor-in chief Sanjay Pugalia said, "Brand Bazaar
is the first advertising and marketing show in the Hindi business
news genre. The aim is to acquaint our viewers with the basics
of advertising and marketing. We are hopeful that with Brand
Bazaar we will be able to create a synergetic affiliation
between the trade and the consumers."
CNBC
Awaaz head - marketing Shilpi Singh added, "Brand Bazaar
is perhaps the only show in this space that brings forth the
consumer as the ultimate decision maker. And yet has distinct
takeaways for the members of the A&M Community. There
are almost no jargons or "marketing Gyan" in the
show. The team aims to reach out to all the stakeholders of
this fraternity and engage them with this unique platform.
So whether you are a student, a housewife, a young professional
or an entrepreneur, Brand Bazaar will connect with you and
have something for you."
Brand
Bazaar aims at decoding the world of advertising for the consumers
and the consumers for the A&M fraternity. Divided into
various segments, the show will analyse and interpret the
various aspects of the A&M world.
The
first segment will focus on the Campaign of the week and will
bring into spotlight the team behind its accomplishment, right
from creative to marketing team and media planning. The Marketing
Classroom - the show's second segment, will explore some of
the best case studies to guide SMEs to build their brand.
The show will also highlight the news of the week with the
latest reports and updates from the A&M world, issues
related to the ASCI and consumer courts. Overall Brand Bazaar
will provide a contemporary marketing and advertising counsel
and consumer feedback in an informative and engaging presentation,
the channel said.
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