MUMBAI: CNBC Awaaz, the Hindi business news channel, is launching a new show on advertising and marketing titled ‘Brand Bazaar‘.
Starting 10 August, the show will air every Friday at 7 pm. It will repeat telecast at 10 pm on Friday and 9.30 am and 9pm on Saturday and Sunday.
The show is an attempt to engage and connect consumers with experts from- advertising, marketing and media planning sectors. It will have key takeaways for both the consumer and the trade. It will give the advertising and marketing community a chance to understand the mind of their consumer and its workings, the channel said.
CNBC Awaaz editor-in chief Sanjay Pugalia said, "Brand Bazaar is the first advertising and marketing show in the Hindi business news genre. The aim is to acquaint our viewers with the basics of advertising and marketing. We are hopeful that with Brand Bazaar we will be able to create a synergetic affiliation between the trade and the consumers."
CNBC Awaaz head - marketing Shilpi Singh added, "Brand Bazaar is perhaps the only show in this space that brings forth the consumer as the ultimate decision maker. And yet has distinct takeaways for the members of the A&M Community. There are almost no jargons or "marketing Gyan" in the show. The team aims to reach out to all the stakeholders of this fraternity and engage them with this unique platform. So whether you are a student, a housewife, a young professional or an entrepreneur, Brand Bazaar will connect with you and have something for you."
Brand Bazaar aims at decoding the world of advertising for the consumers and the consumers for the A&M fraternity. Divided into various segments, the show will analyse and interpret the various aspects of the A&M world.
The first segment will focus on the Campaign of the week and will bring into spotlight the team behind its accomplishment, right from creative to marketing team and media planning. The Marketing Classroom - the show‘s second segment, will explore some of the best case studies to guide SMEs to build their brand. The show will also highlight the news of the week with the latest reports and updates from the A&M world, issues related to the ASCI and consumer courts. Overall Brand Bazaar will provide a contemporary marketing and advertising counsel and consumer feedback in an informative and engaging presentation, the channel said.