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MUMBAI:
Ten Sports, South Asia's leading sports content provider,
has secured exclusive rights from Total Sports Asia to broadcast
Brazilian League for the 2012 season to 2014 season on multiple
distribution platforms in South Asia.
As
part of the agreement, Ten Sports will be showcasing two leagues
from Brazilian League - The São Paulo State Championship
(PAULISTA) and The Brazilian National Championship (BRASILEIRÃO
Serie A). TEN Sports will be telecasting 82 matches live and
exclusive.
The
Brazilian League will be telecast through its broadcast channels
Ten Action and Ten HD. Ten Sports will be telecasting 28 matches
from The São Paulo State Championship (PAULISTA).
It
will also telecast 54 matches from Brazilian National Championship
(BRASILEIRÃO Serie A). In addition, Ten Sports will
be telecasting "FOOTBRAZIL HIGHLIGHT" AND "FOOTBRAZIL
MAGAZINE SHOW" from Brazilian League.
Zeel
Sports Business CEO Atul Pande said, "Acquisition of
Brazilian League underlines our commitment to football fans
in the region as we continue providing the most entertaining
content to our viewers, and an excellent promotional platform
for our advertisers. We have established a strong tradition
in building and strengthening top-class football properties
on our channels with the reach of our networks, multiple media
platforms and world-class match presentation."
Together
with the broadcast of Uefa Champions League and Europa League,
Ten Sports reinforces its position as the 'Home of Football'
for fans in the Indian subcontinent.
Recently,
Ten had inked a multi-platform rights deal to broadcast the
French Football League for three years from 2012-15. It had
also secured exclusive rights to broadcast The Football League
and The League Cup from 2012-15 for the South Asian market.
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