Cinema CEO Suresh Bala said, This is exciting for us
in that for the first time ever we are able to focus our marketing
and unlock the strength of the Zee Cinema brand in Canada.
Ethnic Channels Group is an expert at marketing to ethnic
audiences and expects to grow our distribution and our subscription
base significantly. Currently Zee Cinema is only available
as a linear service, but we expect to work out the details
of mobile distribution in the not so distant future.
Cinema boasts of a library featuring over 5000 hours of movies
including movies such as Agneepath, Agent Vinod, Don 2, Desi
Boyz and Barfee along with all time hits such as Taare Zameen
Par, Rock On, Jab We Met and classics such as Awara, Sholay,
Bobby and Padosan.