Star Plus, the leading Hindi GEC, is beefing up its weekend
primetime where it lags behind rival networks Sony Entertainment
Television (Set), Colors and Zee TV.
channel is launching two one-hour fiction shows at the 8 and
9 pm band from 11 August.
Meri Love Stories' will occupy the 9 pm slot on Saturdays
and Sundays, a time zone where Star Plus was airing repeats.
It will compete with reality shows like 'Jhalak Dikhhla Jaa'
(Colors), 'DID lil Masters' (Zee TV) and 'Indian Idol' (Set).
will replace 'Gumrah', a Channel [V] property, to air at 8
pm. It will have to encounter Set's crime-based property 'Adalat'
that airs from 7.30-8.30 pm. Colors, on the other hand, telecasts
special episodes of one of its fiction shows every Saturday.
Meanwhile, Zee TV airs repeats at this slot.
Meri Love Stories' is a collection of "heartfelt"
stories of people who surrender to the pressures of life and
are letting love fade. Knocking on their inward eye, the realisation
that comes with small incidents helps them rekindle love in
their lives. Each story shown is a depiction of the re-discovery
and re-colouring of fading love or a missed opportunity to
find love in the chores of modern day existence.
is an action/crime investigation series that will see the
lead character, Arjun, to solve crime-based cases. He, along
with the Emergency Task Force Team, will aim to free the world
from all crimes.
by Four Lions Productions, Arjun is directed by Gorkhy.
Plus GM Nachiket Pantvaidya said, "We hope to get spikes
from our weekend properties. We want to make the weekend fiction
programmes more of a habit for the viewers. We aim to project
ourselves as No. 1 in the weekend with the launch of 'Arjun',
'Teri Meri Love Stories' and 'Lakhon Mein Ek'."
Mein ek', which has replaced Aamir Khan's Satyamev Jayate,
features stories of real life people who rose above the ordinary
through choices they made. The show features inspiring tales
of courage that has the potential to change entrenched mindsets,
the channel said.