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MUMBAI:
Lifestyle channel NDTV Good Times has inked a one-year content
deal with EMTV, Papua New Guinea’s premier television
station owned by Fiji Television through a subsidiary called
Media Niugini Limited (MNL).
EMTV
will broadcast NDTV Good Times’ two shows, 'Yogasutra'
and 'Around The World In 85 Plates', in Papua New Guinea and
Solomon Islands.
'Yogasutra'
airs at 8 am on Sundays. 'Around The World in 85 Plates' will
begin airing from 19th August at 11 am on EMTV.
NDTV
Lifestyle CEO Smeeta Chakrabarti said, “Our partnership
with Media Niugini is another endeavour by the channel to
reach out to audiences across the globe and we intend to offer
the best in food, lifestyle and luxury across borders.”
EMTV
is received in real time via satellite in 38 centres throughout
Papua New Guinea. Its footprint reaches out to approximately
85 per cent of Papua New Guinea’s total population of
approximately 7 million people.
NDTV
Lifestyle VP development Atul Seth said, “NDTV Good Times’
tie-up with Media Niugini is a part of our venture to take
the channel’s offerings to our global audiences. Content
from NDTV Lifestyle is already played across several ethnic,
third party platforms in Africa, Middle East & Europe
and with Media Niugini’s tie-up we intend to expand our
horizons further.”
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