MUMBAI: The mobile data services market is projected to grow
to Rs 671 billion by 2015, according to a recent report by
study estimates that over 30 per cent of the total mobile
revenues would come from mobile data services, contributing
54 per cent of telecom revenue by 2015.
mobile devices driving consumption for news, social media,
e-commerce & banking, video-on-demand, gaming & entertainment,
there is a need for the industry to strengthen the existing
eco-system. A major challenge that remains for the industry
is to drive engagement from customers on the mobile screen
utilising the internet.