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MUMBAI: The International Olympic Committee (IOC) has announced
an agreement with CBC/Radio-Canada to broadcast the XXII Olympic
Winter Games in Sochi, Russia, in 2014 and the Games of the
XXXI Olympiad in Rio de Janeiro, Brazil, in 2016.
CBC/Radio-Canada,
Canada’s national public radio and television broadcaster,
has acquired the rights across all broadcast platforms, including
free-to-air television, subscription television, internet
and mobile phone in all languages.
IOC
president Jacques Rogge said, "Canada is a sports loving
nation and Canadians are big fans of the Olympic Games. CBC/Radio-Canada
has a wealth of experience in broadcasting sports and the
Olympic Games and we are pleased that we will once again be
joining forces with them in the future."
IOC
executive board member Richard Carrión, who led the
negotiations said: “We are delighted to have completed
this agreement with CBC/Radio-Canada. Our broadcast partners
enable fans around the world to enjoy the magic of the Olympic
Games, and the revenue generated by the sale of broadcast
rights is absolutely critical in supporting the Olympic Games,
the Olympic Movement and sport around the world."
CBC/Radio-Canada
president Hubert Lacroix said, "This is excellent news
for Canadians across the country who will once again experience
the Olympic tradition with their public broadcaster. We've
promised Canadians marquee events on all our platforms that
create opportunities to connect with each other and the country.
I can't think of a greater opportunity to create those connections
and generate pride than showcasing the Olympic Games and the
performances of our own Canadian athletes."
The
IOC's current broadcast partner in Canada for the London 2012
Olympic Games is Canada's Olympic Broadcast Media Consortium,
comprised 80 per cent of Bell Media and 20 per cent of Rogers
Media.
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