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MUMBAI: Big Memsaab, the reality show for housewives, is now
being brought to the Punjab region with 'Big Memsaab, Punjab,
Season 1'. The channel has run five seasons of the show in
Central India on Big Magic.
The
show will also air on 92.7 BIG FM.
The
show will be sponsored by Colgate Palmolive India while Pukhraj
Health Care is the "powered by sponsor".
The
property provides a platform for women to showcase their hidden
talent and skills which deserve recognition and appreciation
from the society, the channel said.
RBNL
spokesperson said, "The show concept was built on a key
insight that today's housewives have their own individuality
and can create their own identity. Big Memsaab after hugely
successful seasons in Central India now makes its debut in
Punjab. The show promises to make for an excellent entertainment
package for audiences while offering marketers an excellent
opportunity to get interactive with this core target audience
through this holistic property."
The
auditions of the show will begin from the end of August and
will go across various cities of the region including Chandigarh,
Patiala, Jalandhar, Amritsar and Ludhiana.
In
addition to 92.7 BIG FM and Spark Punjabi, 'Big Memsaab' will
be promoted in print, digital and OOH. The channel will also
conduct on-ground activities for the show.
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