to JK Jain, the cable operators in the country would have
to spend around Rs 180 to Rs 300 billion for going digital
but with the HITS service this could be achieved pan-India
in just Rs 9 billion.
In the first phase, JainHits aims to offer 200 standard
definition and high definition service; HBB TV (Interactive
TV) and broadband. In the second phase, it will be scaled
to offer 500 channels including 30 HD channels and value
added services for e-commerce, education, healthcare, financial
services, gaming, and on-demand content etc. Within one
year of launch, the platform will evolve into a multi-screen
aims to facilitate 60,000 cable operators and 120 million
subscribers three million terabits of downloads, e-education
services for 300,000 villages, e-health for 300 million
rural Indians, and 60 million daily electronic transactions.
Jain said the latest technology in DVB S2 MPEG 4 quality
over satellite followed by DVBC transmission for cable would
be used. These technologies are more suited for broadcast
than IPTV and DTH as they are weather proof, capacity efficient
and can run 1000 channels unlike DTH and IPTV.
Thibault, managing sales director, media services
Asia of Intelsat said that two Intelsat satellites
IS 17 at 66 degrees East ad IS 10 at 68.5 degrees east had
been made available to JainHits and since they were positioned
over India, dish antennae would just have to be positioned
upwards without fear of signals being blocked by buildings.
Mobility VP and regional GM for Asia Pacific Kevin Keefe
claimed that no other technology could be deployed as rapidly
to meet Indias digital mandate, using existing HFC
infrastructure. The growth in video services was estimated
to be 4 per cent CAGR between 2011 and 2015.
Digital MD Asia Pacific Nicole Dixon said Kit Digital would
play the role of integrator. Its E2E solution would help
distribute 500 channels.
Telecom Regulatory Authority of India head Pradip Baijal,
who has come on board as advisor for the project, said the
Indian market was very price sensitive but had the best
technologies, especially in mobile networks.
would be promoted through personal contact. NSTPL also plans
to form National Federation of Cable Operators.
TV Group plans HITS service, signs up with Intelsat
HITS platform christened as Jain HITS