Delivering a speech at the Edinburgh TV Festival, Elisabeth
Murdoch made a push for the media industry to embrace morality,
while stressing that profit without purpose would be a recipe
contradicted her brother James Murdoch's stand three years
ago who at the same event had said that profit was the only
guarantee of independence. "James was right that if you
remove profit, then independence is massively challenged but
I think that he left something out: The reason his statement
sat so uncomfortably is that profit without purpose is a recipe
for disaster," said Elisabeth Murdoch.
an industryand indeed I would say as a global societywe
have become trapped in our own rhetoric. We need to learn
how to be comfortable with articulating purpose and reject
the idea that money is the only effective measure of all things
or that the free market is the only sorting mechanism.
also unlike her brother supported the BBC. James Murdoch had
taken aim at the UK pubcaster for its guaranteed and growing
income from the license fee paid by UK TV owners. But Elisabeth
Murdoch said, "Let me put it on record that I am a current
supporter of the BBC's universal license fee".
the phone hacking issue which led to the closure of News Of
the World, she said that she had told James to step back and
that Rebekah Brooks should resign. "It was said within
closed walls and Rebekah did resign."
Corp is a company that is currently asking itself some very
significant and difficult questions about how some behaviours
fell so far short of its values. Personally, I believe one
of the biggest lessons of the past year has been the need
for any organisation to discuss, affirm and institutionalise
a rigorous set of values based on an explicit statement of
She also said that she does not want to succeed her father
at the company.