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MUMBAI:
Setanta Sports, the international sports broadcaster, has
agreed a multi-year deal to distribute its exclusive rugby
programming on Multi Screen Media's sports channel Sony Six.
Sony
Six will broadcast live coverage of the RBS Six Nations, Super
Rugby and Rugby Championship (formerly Tri Nations) as well
as showing Setanta's flagship rugby programme: The Breakdown.
"We
are delighted to work with Sony SIX to bring our exclusive
rugby programming to India. Our goal is to achieve the greatest
possible exposure of rugby across the whole of Asia,"
said Setanta Sports International MD Roger Hall.
Setanta
Sports has extensive distribution for its channel and programming
in Asia with deals in Thailand (with TrueVisions), Hong Kong
(with Now TV and Hong Kong Broadband), Malaysia and Brunei
(with Astro), Singapore (with StarHub and SingTel mio TV),
Taiwan (with Dish HD), the Philippines (with SKYcable) and
Sri Lanka (with Dialog TV).
Sony
Six has Indian Premier League and Ultimate Fighting Championship
as its driving properties in India. It also has FA Cup and
NBA to complement its key properties in addition to international
football friendlies.
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