pilot run of this program is running in India and according
to the company, brands such as Hindustan Unilever Limited
(HUL) and Cadbury Silk have already experienced success reaching
more than 100 million mobile Internet users in India. For
example, Cadbury Silk experienced one million impressions
from an approximately six-week campaign, the company said
in a statement.
Click2Vid ad unit allows clients and agencies to handle all
aspects of ensuring the creative is optimised for all devices
and can play the video ad directly, without the need for an
intermediate landing page.