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Mumbai:
MTunes HD, the first Bollywood music channel in HD, is launching
a countdown show 'MTunes Trending20' on 4 August.
Presented
by Bharti Airtel, the weekly show will air every Saturday
at 9pm and Sunday at 11 am and will play the top 20 songs
of the week.
MTunes
Trending20 aims to bring to its viewers a comprehensive analysis
of audience preferences across five platforms. The final chart
will be compiled by the media research organisation - Ormax
Media.
The
five platforms will be Radio popularity compiled by Radio
City, Digital downloads provided by Hungama, YouTube views
and Heartbeats (weekly music research) by Ormax Media and
audience preferences as recorded by MTunes HD. A normalised
measurement formula based on TV ratings data, Radio Aircheck,
SMS requests, downloads/usage tracking across mobile service
providers and views count on popular internet video sites
will be collated to generate the weekly chart.
MTunes
HD CEO Saravanan P said, "MTunes Trending20 is a reaffirmation
of our promise to deliver 'Music Like Never Seen Before' and
strengthens a long line-up of path-breaking formats like Kal
Ka Superhits, Handmade and MBox already on the channel. We
have pioneered the industry by launching the World's first
HD Bollywood Music Channel and are committed to consistently
drive growth for our stakeholders. This show will deliver
the gold standard of Bollywood music rankings to the industry
and is among several initiatives in the pipeline that will
make the MTunes HD viewer 'Feel the Music'!"
Ormax
Media CEO Shailesh Kapoor added, "Today, music is consumed
across media - television, radio, internet, mobile phones
and other digital devices. MTunes Trending20 is a unique property
that captures the combined effect of all these media."
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