Television

Suvarna News moves to new office, announces content changes

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BANGALORE: Rajeev Chandrasekhar?s Kannada news channel, Suvarna News 24x7, has moved to a new premise in Bangalore.

The new office and studio were inaugurated by the current Karnataka Chief m Minister Jagdish Shettar who also read out the 9 am bulletin.

As a part of the celebrations, Karnataka law minister Suresh Kumar turned a journalist and interviewed on screen all the senior staff members of Suvarna. Bangalore City Mayor presented the city news bulletin- ?Bangalore First?; Sandalwood actor Upendra presented the Prime Time News @ 9 pm. Actress Bhavana interviewed Karnataka Minsiter Sobha Karanlaje for a women?s program, ?Suhasini'.

Actor Sudeep was besieged with questions by six lady anchors of Suvarna on a chit chat program.

Suvarna News Editor in Chief Vishweshwar Bhat said, "Change, according to the trend, is a must and change is a mark of creativity. We are changing not only the offices, studios and looks but also in terms of content and style of presentation. We will make our viewers part of this change by taking their suggestions and implementing them wherever and whenever necessary."

Suvarna News CEO Suresh Selvaraj said, "Shifting of the studios was an opportunity for us to bring in changes along with it. The changeover of the studios was such a smooth and seamless process. Perhaps it is very rare and may be the first time in the country that not a single second was lost in transmission during the shifting of a running, 24x7 news channel. We have also changed a whole lot of our programs and the general look & feel of the channel. I am confident that the new looks would appeal to our viewers and make our brand presence much wider. We have used our own channel to promote awareness. What else could be better than the 5 million reach that we have got?. We have taken outdoor as support media."

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