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MUMBAI:
Trace Sports, a channel dedicated to sports celebrities, will
now air in Australia amid an aggressive regional expansion.
The
move will enable Australian TV audience to view enthralling
Trace Sports content amidst the fervor surrounding the biggest
sporting event in the world.
While
the world's eyes are on London, subscribers to Sky News will
have access to Trace Sports, giving viewers the opportunity
to view exclusive programmes on the relationships, backgrounds,
home lives, training and personal stories of champion athletes,
as well as daily behind-the-scenes updates on all the action.
Until
12 August, viewers can watch Trace Sports' exclusive interviews
and gripping profiles of Australian and International champion
athletes such as Caroline Buchanan, Michael Phelps and Usain
Bolt.
"We're
pleased to feature Trace Sports programming as a feature of
our Programming dedicated to this year's biggest sporting
event on Sky News Multiview," said Sky News CEO Angelos
Frangopoulos.
"These
athletes spend a lifetime of hard work, discipline and perseverance.
Trace Sports gives viewers un-paralleled intimate access to
their lives beyond the completion," said Trace Sports
MD James Ross.
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