MUMBAI: UK pay TV service provider Sky and UPC have concluded a commercial agreement that will see UPC continue to offer its customers
in Ireland a range of Sky's entertainment, news, sports and movies channels through its cable TV service.
As part of an enhanced agreement, High Definition (HD) versions of a range of Sky's channels will also become available to UPC customers
for the first time, including Sky 1 HD, Sky Living HD, Sky Arts 1 & 2 HD, Sky News HD, Sky Sports News HD, Sky Sports 1 & 2 HD and the full
suite of Sky Movies channels.
Sky's Commercial Group director Rob Webster said, "As we continue to increase our investment in high-quality pay-TV content, we're keen to
distribute our channels as broadly as possible to widen our reach and enable more households to enjoy some of the great programming Sky has to offer.
"This agreement demonstrates how through successful negotiation we can create value for the companies involved in addition to real benefits for consumers."
UPC head of content Simon Kelehan said, "The addition of a range of Sky's HD channels together with ESPN HD and Disney HD means UPC
customers can get really close to the sports and movie action in glorious high definition.
"We're constantly seeking to add new services to make the UPC experience a really great one for our viewers and are very pleased to
announce this enhanced deal with Sky. Together with the recent launch of UPC On Demand, we're providing unique home entertainment to our customers."