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MUMBAI:
News channels in India have been barred from carrying live
footage of the matches to be played as part of the ICC World
Twenty20 2012 in Sri Lanka, including warm-up matches.
The
News Access Regulations, issued on Thursday by ICC Development
(International) Ltd (IDI), the commercial arm of International
Cricket Council, also restrict broadcast of fresh footage
per "news day" to a maximum of 5.5 minutes during
news programmes. News day is defined as the period of 24 hours
from the commencement of the match concerned.
The
world T20 matches will be played at Colombo, Hambantota and
Pallekele from 12 September to 7 October 2012.
The
broadcast of fresh footage is further subject to a maximum
of two minutes per hour of broadcasting and it can be repeated
for a maximum of two exhibitions per hour of broadcasting.
News
broadcasters have been allowed to use fresh footage only after
a minimum of 30-minute delay following the live broadcast
of the footage by the official/host broadcaster. A senior official of the News Broadcasters Association told Indiantelevision.com that the matter would be taken up by the NBA over the next 'three to four days'.
Further,
a news broadcaster can broadcast a maximum of six minutes
of archival footage per news day during its news programmes.
The use of archival footage is subject to a maximum of two
minutes per hour of broadcasting and a maximum of four exhibitions
per news day with not less than a two-hour interval between
each exhibition.
Archival
footage means any footage from a match that forms part of
the World Twenty20 2012 (or previous editions of the Event)
24 hours after the completion of the match concerned and all
match footage from previous cricket events owned by the ICC.
Any
archival footage merged with fresh footage will be treated
as fresh footage and count towards the overall permissible
limits of use of footage permitted under the regulations.
All fresh footage and archival footage must be used "as
is", without alterations or modifications.
The
use of fresh footage and archival footage is also strictly
limited to use within news programmes. Use of any footage
on sports segments, bulletins or features not forming part
of the news programmes is not permitted.
News
broadcasters are not permitted to use any footage to make
their own compilation or 'mix' the footage with footage from
other television events and sports events except in respect
of archival footage.
No
use of any footage is permitted in any circumstances for any
commercial purposes. A news broadcaster can commercially exploit
a news programme within which fresh footage and/or archival
footage is broadcast as a whole, in the regular course, through
normal advertising breaks usual in programming of news channels.
No
advertising, sting, logo, graphic and/or any other commercial
(morphing) activity can occur immediately before, immediately
after or during the broadcast of fresh footage and/or archival
footage and no association is created, suggested or implied
between the use of fresh footage or archival footage and any
third party brand or product.
No
news programme that uses fresh footage and/or archival footage
may have a 'title' or other sponsor and no advertisement may
be used or repeated in the regular ad breaks during the programme
in such a manner as to create, suggest or imply an association
between the advertiser and the Footage or the Event.
News
broadcasters may not include any advertising, sting, logo,
graphic or any other commercial (morphing) activity carried
out immediately before, immediately after or during any regular
or real-time score updates in relation to any match, and no
association may be created between such score update and any
third party brand or product.
News
broadcasters cannot also include any advertising, sting, logo,
graphic or any other commercial (morphing) activity immediately
before, immediately after or during any 'player-of-the-day',
'event-of-the-day', 'image-of-the-day' or similar feature
relating to the event.
Courtesy
bugs acknowledging IDI and ESPN Star Sports will have to be
pasted by the news broadcasters, with due prominence, throughout
the broadcast of any fresh and/or archival footage.
News
broadcasters will also have to use the correct name of the
event (being either 'ICC World Twenty20 Sri Lanka 2012' or
the shorter title 'ICC World Twenty20') and the event logo
in any and all broadcasts in which the event is mentioned
or referred to, whether or not including the broadcast of
any clips of fresh and/or archival footage.
News
broadcasters will have to pay $800 for up to every 60 seconds
of footage of the ICC world Twenty20 2012 matches and $1000
for every 60 seconds of archival footage.
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