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UTV
had acquired UK-based Ignition along with Indiagames for Rs
1.28 billion in 2006.
The
digital division will be spearheaded by Vishal Gondal as managing
director. He and Samir Bangara, also MD of the division, will
work in collaboration to drive DisneyUTV's future growth.
Prior to his appointment, Bangara was COO in UTV Indiagames.
The
DisneyUTV Digital team will manage all mobile, video, audio,
broadband, ITV, games and virtual world's initiatives, with
a combined audience reach of over 300 million in India.
Previous successes from the Disney and UTV teams in India
include several innovative and popular products in the country
including Audio Cinema, Divya Kathayein, Digital Studio, Sponsored
Tweets, successful mobile games such as Aladdin, DLF IPL Cricket,
Cricket Fever, Ra.One Genesis and Club Penguin.
DisneyUTV
Digital teams will innovate and deliver unique cross platform
and cross media digital experiences focused on entertaining
the Indian digital audiences across age groups, the company
said.
"Digital
media in India is evolving rapidly with mobile leading the
way. The country has the world's third largest mobile internet
user base with over 121 million users (of whom 59% are monthly
active users) as of December 2011 in addition to the 85 million
PCs and growing number of tablets. With the launch of 3G and
onset of 4G services, digital consumption of entertainment
is at an all time high and is exhibiting strong growth with
new monetisation models emerging around Freemium and ad-funded
content," the company added.
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