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Mumbai:
92.7 BIG FM, the radio arm of Reliance Broadcast Network (RBNL)
has appointed Pankaj Vassal as vice president- regional business
head for West and East.
Vassal
will report to 92.7 BIG FM business head Rabe T Iyer.
He
will be responsible for business growth and overall P&L
for the business vertical. His key focus areas will be to
grow the radio business, expanding the West and East Zones
of the network from the revenue point of view.
He
will be working closely Neeti Virmani who has been appointed
as station head for Mumbai. Her role will involve - managing
overall business and operations of the Mumbai station while
managing the P&L, by driving functions including sales,
programming, and marketing.
Iyer
said, "We are happy to have the talented and well endowed
duo of Pankaj Vassal and Neeti Virmani come on board 92.7
BIG FM. Am confident, their vast and in-depth understanding
of the mass markets, coupled with their ability to delivery
outstanding solutions to marketers requirements will deliver
optimally to the business. I wish them the very best."
Vassal
said, "I feel proud and excited to have joined a growing
and vibrant organisation like RBNL at a time when the organization
is transitioning into a media giant. I respect the vision
and culture of the organization, and look forward to taking
on new challenges and to contributing towards helping RBNL
reach greater heights."
"I
am delighted to have joined the dynamic RBNL family. The world
of multi-media entertainment has fascinated me and I am eager
to the take up this challenging role, and learn and contribute
to the best of my ability", Virmani added.
Vassal
brings with him close to 15 years of experience, having worked
across organisations like Amway, Motorola, Asian Paints and
Essel Packaging.
Virmani
comes in with over 14 years of experience across general management,
marketing and sales at mass consumer focused organisations
like Aircel, Pepsi, Airtel, Aptech and STG.
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