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Almeida
made the point about innovation being important in both products
and services. “Pricing is an innovation. Different models
can co-exist. Promotional channels can also be innovative.
It is interesting that while the mobile is a personalised
device the services are not personalised. It is important
that the stakeholders understand consumers better,” he
said.
Music,
video and gaming will continue to drive entertainment on the
mobile, he added.
Almedida
touched on the point of government regulation saying that
the industry hasn’t been responsible and mature enough
to self regulate. “In television we told the government
that we would put a mechanism in place to self regulate content.
In mobile too we need to adopt best practices that are in
the best interests of the consumer.”
Narayan
noted that there is interest in launching app stores by different
parties including operators. “Our aim is to address a
broad spectrum of consumers. App stores of OEMs will co-exist
with app stores of mobile operators,” he remarked.
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