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MUMBAI:
The London Organising Committee of the Olympic Games and Paralympic
Games (LOCOG) has announced a record-breaking collection of
rights holding broadcasters to screen the Paralympic Games
across the globe this summer.
Combining
with the previous announcements of exposure in the UK through
Channel 4 and China’s largest national broadcasting network
CCTV, the total worldwide broadcast deals will see a record
£10 million in revenue generated from the sale of broadcast
rights to the Paralympic Games - greater than for any previous
Games.
The
local organising committee has stitched deals with European
Broadcasting Union (EBU), NHK (Japan Broadcasting Corporation),
Globo TV in Brazil, Australia’s public broadcaster ABC,
Italian digital subscription channel Sky Italia, Korea public
service broadcaster KBS (Korean roadcasting System) and Thailand
Pool TV representing a pool of well established broadcasters
in Thailand.
Host
broadcaster services are being provided by OBS, providing
viewers around the world with unbiased live action in high
definition. Minimum broadcast commitments have been matched
or exceeded in all cases with hundreds of hours of Paralympic
sport to be broadcast right across the world.
LOCOG
chair Sebastian Coe said: “As the world’s second
biggest multi-sport event, all eyes will be focussed on the
Paralympic Games in London in 2012. Beyond how the commercial
value of this package has raised the bar financially for the
Paralympic movement, the fantastic broadcast coverage we have
agreed will help us take advantage of this opportunity to
inspire disabled people of all ages to take up sport and be
a catalyst for continued change in public attitudes towards
disability.”
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