The forum will also provide kids an opportunity to award their favourite brands.

“World Children Expo 2012 aims to bring forth the Brands who are constantly and devotedly involved in producing and promoting kids’ essentials. It offers a grand stage for latest entrants in the kids market too. We are hoping that the expo will become a one stop destination for Parents who are looking at finding the latest for their kids," said Creative Children Media Director and CEO Rahul Gupta.

WCE 2012 has been divided into two parts: WCE - The Business Conclave, Kids' Favorites Awards which will take place on 25 May at The Crowne Plaza, Gurgaon; and World Children Expo (WCE), which will take place on 26 and 27 May at The Island, Ambience Mall, Gurgaon.

Kids' Favourites Awards will see an impressive line of brands competing for India’s first and only children’s brand awards. Here kids honour their favourites in 20 different categories from the world of films, music, entertainment, sports, F&B, innovations, role-models, apparel & retail, etc. via voting.

This is followed by the two-day Expo from 26-27 May, a carnival like environment, wherein kids & their families will get to witness launch of new movies & games, can win free collectables and merchandise. They will get to meet and greet their favourite cartoon characters and also get the opportunity to win free holidays. From school bags to stationery, eatables to gift items, shoes to apparel and many more; it will have a myriad of sub-categories.

“It will not just be entertainment, but also a platform where parents and children can learn more about careers, higher-education and a healthy lifestyle. Also, parents who concentrate on well-rounded development of their wards, WCE envisions to interact with children on issues like sports, our planet, nature, peace, health and contributing to a better future," Gupta said.