MUMBAI: India TV has poached three senior executives from TV Today Network and made a few other key appointments.

The Rajat Sharma-promoted company has appointed Gulab Makhija as its chief financial officer. He will be responsible for financial management and control systems in the company’s growth plan.

Prior to joining India TV, Makhija was CFO at TV Today Network where he was instrumental in cost optimisation across the network.

Meanwhile, as a part of its growth strategy, India TV has also announced other key appointments.

Rohit Lal has been appointed as VP Programming. Lal comes with experience of programming at Zee, IBN and Star networks.

Prashant Sharda, who was with Nokia, has joined as VP Digital Media to look after mobile, 3G, and streaming and India TV's website, while working towards digital convergence for the company.

Shubhra Manasi comes from TV Today and will look after Strategic Planning and Research functions for the company as DGM.

Pradeep Khatri has joined as chief manager- marketing. He also comes from TV Today and will be responsible for marketing communication, sales support & sponsorship marketing functions.

India TV MD and CEO Ritu Dhawan said, "We are happy to induct new team leaders and expect that their proven track records will add strength to the existing strong team. We together look forward to further consolidate our leadership position in the Hindi news genre and set new benchmarks in the domain."

Makhija added, "I look forward to a great opportunity and exciting times with India TV, a company that is all set to take the leap to the next level of success."