(23 April 2012 12:13 pm)

MUMBAI: Travel XP HD, the high definition travel channel from Celebrities Management, has partnered with En Route Media, the digital in-taxi media provider to offer travel content to the passengers on the move.

Travel XP HD boasts of the biggest HD library of travel content across the world and this content will be provided in short form video and showcased in En Route’s in-taxi screen network – Flo.

Flo is a tablet device embedded in radio cabs. It is an entertainment and advertising medium that brings together benefits to two major stakeholders. While passengers can relax and enjoy, brands get a chance to engage with a niche audience through an interactive, audio-visual platform in the captive cab environment.

Travel XP HD chief managing director Nisha Chothani said, "We partnered with En Route Media as we believe it's an extremely innovative and unique platform to reach out to our target audience even when they are on the run."

En Route’s co-founder Paul Schwarz added, "We are always on the lookout for exciting content which can add value to our passengers’ journey. We are looking forward to this partnership with Travel XP HD."

En Route Media’s Flo has already attracted brands like Volkswagen, McDonalds, Kotak Life and many more as advertisers. The company currently partnered with leading radio taxi service EasyCabs, with more than 250 screens on the road.They are also in talks with other major radio taxi players in the country to expand their network of screens.