Television

Star, ABP announce divorce; Star News to be ABP News

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/10/Untitled-1_23.jpg?itok=jynFzGwF

MUMBAI: Star and Ananda Bazar Patrika (ABP) Group said Monday they were parting ways, allowing the Rupert Murdoch-controlled company to retreat from the news business in India to focus on entertainment.

Star's decision comes in the wake of the current regulatory environment and structural issues ailing the news genre in India. The government caps foreign direct investment at 26 per cent in TV news, making it less attractive for foreign investments to pour into a sector that is hit hard by slow revenue growth, high carriage and staff costs and an abundance of players.

The discontinuation in phases will complete within 2-4 months. Indiantelevision.com had earlier reported that Star would exit the TV news business in India and would split from ABP within three months, finally selling its 26 per cent stake.

With the divorce, the eight-year affiliation with the 'Star' brand has come to an end. Media Content and Communications (MCCS), the company that owns and operates the news channels, said Monday that after the split, Hindi news channel Star News would be named ABP News, Bengali news channel Star Ananda would become ABP Ananda and the Marathi news channel Star Majha would be called ABP Majha.

Says MCCS chief executive officer Ashok Venkatramani, “Star and ABP have decided to discontinue the Brand Agreement where Star News has lent the brand to MCCS. Right now Star continues to be a shareholder in MCCS."

ABP, whose core business is news, will continue to “promote and establish” its own brands in the broadcast news space through its subsidiary company - MCCS.

Media buyers have expressed concern about the shedding of the 'Star' brand. "Hindi news channel Star News could be hit the hardest as 'Star' is a strong brand with its popular entertainment channels having a tremendous impact in the Hindi heartland. There may not be any impact in West Bengal where ABP is a stronger news brand, with its overwhelming print presence. There will be a need to promote the new branding, though all of us know that ABP has a credible equity in the news arena," says the head of a media buying outfit on condition of anonymity.

Agrees Lintas Media Group head of planning-Mumbai Dhirendra Singh. “The change in the brand may take some time to sink in. Considering the competitive environment in Hindi news genre, media planners /buyers would like the channel to stabilise first and then invest on it.”

Crest COO Karthik Lakshminarayan believes that the challenge for ABP would be to maintain its ratings. “As far as the channel maintains its content quality and ratings, I do not see any reason for advertisers to shy away from the channel,” he says.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/queens.jpg?itok=zUgXlMIj
TLC to launch India's first-ever women's comedy show on 24 Sept

The comedy genre has exploded over the last few years in India with new comedy clubs sprouting and stand-up comedians achieving celebrity status. However, the limelight seems to be squarely focused on the men with very few women making a mark in this burgeoning space. Given the scenario, TLC, India...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Vishal%20Gurnani.jpg?itok=MiXlW0gd
Dishum plans to break even in 3 yrs & a network soon, says Vishal Gurnani

MUMBAI: Vishal Gurnani-owned Dishum Broadcasting has announced the launch of its first Bhojpuri general entertainment channel Dishum. The channel will go live on 15 August. “To cater to 220 million population in India which understands and speaks Bhojpuri, there is only one GEC channel, that is...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/DD-800x800.jpg?itok=bForoF4g
Doordarshan to acquire programmes for DD Kashir

NEW DELHI: Doordarshan has invited proposals from reputed Producers/ production houses for its 24x7 satellite channel DD Kashir under Fixed Budget Mode of Programmes Acquisition Category. These will be for telecast in accordance with the “Guidelines for Acquisition of Programmes.” Last date for...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/game-on-thrones.jpg?itok=4BjXsl-D
Game of Thrones Season 7 starts on Hotstar, minutes after US showing

The highly anticipated premiere of Game of Thrones Season 7 launched on video-on-demand platform Hotstar on 17 July, with the first episode of the new season available for the audience to view within minutes of its American telecast.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/rahul.jpg?itok=TuP1Rgwb
Mukta div partners Mobikwik, offers 15% cashback on tickets

Mukta A2 Cinema, the cinema exhibition arm of Mukta Arts Ltd. – one of India’s esteemed film banners, has announced its association with a digital wallet company, Mobikwik. The cinema chain recently expanded their presence and now has 48 screens in their network.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/karan_0.jpg?itok=aDK8pyCL
DSport partners with Nodwin for eSports league's maiden broadcast in India

DSport, a sports TV channel launched by Discovery Communications India, has partnered with Nodwin Gaming to showcase the flagship esports tournament in the country - ESL India Premiership. As a part of the partnership, DSportwill telecast 90 minutes of action everyday (2 :30 – 4:00pm) starting...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/lahore.jpg?itok=OW9QevgD
Lahore HC lifts PEMRA ban on Indian TV shows

The Lahore High Court (LHC) on Tuesday cancelled a ban imposed by PEMRA (Pakistan Electronic Media Regulatory Authority) on the telecast of Indian television shows in Pakistan. THe HC stated that the federal government had no objection to the Indian television programmes.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/COLORS.jpg?itok=I4DIGU9m
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain

Khatron Ke Khiladi, hosted by Rohit Shetty and powered by Jeep Compass, will thrill the audience from 22 July 2017, every Saturday and Sunday at 9:00 pm on Colors.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/David_Zaslav.jpg?itok=Ug4ulIvq
Discovery & Scripps reported to be discussing merger

MUMBAI: Media companies Scripps Networks and Discovery Communications are reportedly in merger talks, supposedly revisiting a probable deal that did not materialise around three years ago.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories