Television

Star, ABP announce divorce; Star News to be ABP News

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/10/Untitled-1_23.jpg?itok=jynFzGwF

MUMBAI: Star and Ananda Bazar Patrika (ABP) Group said Monday they were parting ways, allowing the Rupert Murdoch-controlled company to retreat from the news business in India to focus on entertainment.

Star's decision comes in the wake of the current regulatory environment and structural issues ailing the news genre in India. The government caps foreign direct investment at 26 per cent in TV news, making it less attractive for foreign investments to pour into a sector that is hit hard by slow revenue growth, high carriage and staff costs and an abundance of players.

The discontinuation in phases will complete within 2-4 months. Indiantelevision.com had earlier reported that Star would exit the TV news business in India and would split from ABP within three months, finally selling its 26 per cent stake.

With the divorce, the eight-year affiliation with the 'Star' brand has come to an end. Media Content and Communications (MCCS), the company that owns and operates the news channels, said Monday that after the split, Hindi news channel Star News would be named ABP News, Bengali news channel Star Ananda would become ABP Ananda and the Marathi news channel Star Majha would be called ABP Majha.

Says MCCS chief executive officer Ashok Venkatramani, “Star and ABP have decided to discontinue the Brand Agreement where Star News has lent the brand to MCCS. Right now Star continues to be a shareholder in MCCS."

ABP, whose core business is news, will continue to “promote and establish” its own brands in the broadcast news space through its subsidiary company - MCCS.

Media buyers have expressed concern about the shedding of the 'Star' brand. "Hindi news channel Star News could be hit the hardest as 'Star' is a strong brand with its popular entertainment channels having a tremendous impact in the Hindi heartland. There may not be any impact in West Bengal where ABP is a stronger news brand, with its overwhelming print presence. There will be a need to promote the new branding, though all of us know that ABP has a credible equity in the news arena," says the head of a media buying outfit on condition of anonymity.

Agrees Lintas Media Group head of planning-Mumbai Dhirendra Singh. “The change in the brand may take some time to sink in. Considering the competitive environment in Hindi news genre, media planners /buyers would like the channel to stabilise first and then invest on it.”

Crest COO Karthik Lakshminarayan believes that the challenge for ABP would be to maintain its ratings. “As far as the channel maintains its content quality and ratings, I do not see any reason for advertisers to shy away from the channel,” he says.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/punit-goenka.jpg?itok=ow5gThzO
Zeel ad revenue & profit up in Q2 despite GST impact

The Subhash Chandra led Zee Entertainment Enterprises Limited (Zeel) reported a 2.9 percent increase in advertising revenue for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter (y-o-y). Zeel says in a press release that despite the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Colors%20tv.jpg?itok=55wjW86s
Colors regains no 1 spot in urban HSM: BARC week 41

MUMBAI: Colors has got its mojo back as it replaced Sony Entertainment Television to claim number one position in week 41 of Broadcast Audience Research Council (BARC) all India data. On the other hand, Zee Anmol continued to lead the Hindi GEC (U+R) and rural market. Hindi GEC Zee Anmol continued...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Star%20Sports.jpg?itok=_YrjnyO2
Star Sports launches new anthem as Vivo PKL Season 5 nears finale

MUMBAI: Star Sports, India’s leading sports broadcaster, launched Doompak Doompak, a new anthem dedicated to Vivo Pro Kabaddi League (PKL) as the season five finale draws close. The anthem is created by Star Sports’ creative team and directed by Amol Patil. Celebrating the Kabaddi mania that has...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/colors%20infinity.jpg?itok=JXfCVI-i
Colors Infinity climbs two slots and Food Food enters top 5

MUMBAI: Colors Infinity SD climbs two slots in the English entertainment genre according to all-India BARC week 41 data. AXN dropped two slots to fourth position in the English movies genre. Discovery Channel retained its leadership in the infotainment genre, whereas Food Food made an entry in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Arnab-02-Story.jpg?itok=vuwegBAV
Dominance of Republic TV continues as genre ratings plunge

BENGALURU: The Arnab Goswami-led Republic TV continued to lead the English News genre as the combined weekly ratings of the top 5 English News channels for week 41 (Saturday, 7th October 2017 to Friday, 13th October 2017) reached a new nadir – the lowest ratings in the second half year of 2017 to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Swapan_Dasgupta.jpg?itok=AgbfDf7_
RSTV editor to be chosen by new panel comprising Prasar chief, MP Dasgupta and journalist Srivastava

MUMBAI: A search-and-select panel comprising lawmakers, senior journalists, Prasar Bharati and Rajya Sabha Secretariat officials has been formed to pick Rajya Sabha Television (RSTV) editor-in-chief.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Jennifer%20Zaldivar-Clark.jpg?itok=CS2eHKz9
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

MUMBAI: Viacom Inc. has announced the appointment of Jennifer Zaldivar-Clark as the senior vice president of talent for Paramount Network. In this expanded role, Zaldivar-Clark will oversee Paramount Network’s newly formed talent function and will continue to serve as the SVP of Talent and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Sandeep%20Gurumurthi_2.jpg?itok=ZejRgvl6
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

A while ago, the Times Network decided to embark on a mission to provide more to its business viewers of ET Now. Rather than overdose them with business news 24X7, it decided to show them how general news can also be viewed with a business lens.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories