25 million analog homes remaining at end-2011 will be the
hardest to convert to digital. Analog DTH signals will cease
in 2012 and the last analog terrestrial home will be switched
off in 2013 in Portugal.
commented: Analog cable homes will be harder to convert
to digital as many of these subscribers pay for basic packages
as part of their rent. Operators have difficulties in accessing
these households as they have to persuade landlords and housing
committees to upgrade to digital.
Europe will pass 150 million digital TV households during
summer 2012, the study predicts. This total will grow to 175
million by 2017. FTA DTT will remain the most popular platform.
Digital cable will not be far behind, by recording 45 million
subs in 2017.
regions pay TV penetration will average at 59 per cent by
2017, up by only three percentage points on 2011. By 2017,
pay TV penetration will range from nearly 100 per cent in
the Netherlands to only 29 per cent in Spain.