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BANGALORE: Fox Traveller will start airing a new one hour weekly show- Life Mein
Ek Bar (Once in life) from 6 November at 10 pm. The show will run for 10 episodes
every Sunday. The
show is about the adventurous journey of four friends, including actor and VJ
Purab Kohli. The show has been inspired by Bollywood movies- 'Dil Chahta Hai'
and 'Zindagi Na Milegi Dobara' say sources at the channel. Fox
International Channels VP marketing Debaprita Banerjee said, " Life Mein
Ek Bar promises thrill and excitement as the gang of four boys gear up to take
on adventurous activities, thrilling escapades and some heartwarming journeys
causing some serious adrenaline rush and a lot of connection moments with everyone
who has been wanting to give the mundane life a break. "At
Fox Traveller we have been striving to present locally produced content that has
a fresh approach to travel-that would capture and reflect the way young India
looks at a journey that should be packed with unique experiences that involves
a bit of self discovery, rather than just discovering a destination". The
four men whose escapades 'Life Mein Ek Bar' focusses on are Kohli, IT marketing
professional Jupiter Huidrom, software engineer Arun Kolagada and film editing
student Bhaskara Seth. While Kohli was picked up by Fox Traveller, the other three
were chosen by Kohli through an extensive Facebook hunt to find perfect travel
companions with whom he could share a common travel list. Depending
on the audience and the advertisers' reaction, Fox Traveller may go in for another
season of the show. For
this season, Fox Traveller has roped in two main sponsors - Nestle as the presenting
sponsor with the show being 'powered' by telecom company MTS. Fox Traveller has
also got on board Wrangler, an advertiser that is generally present on youth centric
and music channels. After the first airing of all the episodes of the show, the
broadcaster is planning on reruns of the show over the next six to eight months. | 
