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MUMBAI:
The Dutch version of the format, 'The Voice', is being brought
to India by Miditech and Talpa.
US
network NBC was the first broadcaster to pick up 'The Voice
of…' format after the success of the first series in
home country The Netherlands earlier this year.
'The
Voice', the American version of the singing competition for
real talent, premiered on 26 April.
The
American show is produced by Mark Burnett Productions in co-production
with Talpa. The American version of 'The Voice is also on
air in Canada.
Next
in line for the show created by John de Mol's production company
Talpa is TV station 1+1 from Ukraine. Here 'Voice of the Country'
will be on air for 17 weekly episodes as from later this month.
In Belgium best watched commercial broadcaster VTM will follow
later in the year with 'The Voice of Belgium'. Also in Germany
- Europe's biggest TV market - broadcaster ProSieben/Sat.1
will start airing 'The Voice of Germany' in Autumn this year.
Talpa
Distribution MD Maarten Meijs and his team are in talks with
at least 20 other TV stations, including broadcasters from
markets like Italy and France. New pick-ups are expected in
the next few months.
Meijs
said, 'We are delighted to have Miditech as our partner to
bring this format to the Indian market. India is an important
territory with a rich history and tradition in music programs,
and we are sure that with our combined efforts we can create
a spectacle that will lift the talent genre in India to the
next level!''
Miditech's head of development Nivedith Alva said, "We
are excited to be partnering Talpa on this hit format. The
Voice starts where other music talent hunts end. Our rich
experience of producing international music formats will more
than come in handy in not just localising and producing a
successful season, but in ensuring that the brand itself grows
from strength to strength in time to come."
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