Specials

Digital cinema helps box office grow







 


MUMBAI: The advent of digital cinema has helped technology companies as well as film producers a great deal in terms of having their films get a bigger reach.


Niche Indian films for instance can get to 600 to 700 screens which would not have been possible earlier. As a result, revenue has doubled in some cases in comparison to films released in the pre-digital era.
 
At the same time, digitalisation can be a boon and a bane. Systems like Cube and UFO Moviez can detect piracy. However other systems might not be as secure. This is something that the Indian film industry has to guard against.


Increasing revenue while trying to control costs is another issue that has to be grappled with.


These were some of the points that emerged in a session at Ficci Frames on ‘Digital Cinema: The Way Ahead for the Indian Box Office’.


UFO Moviez Joint MD Kapil Aggarwal said going digital was the way to move ahead. “We work with DLP and Texas Instruments and it has worked well for us. Today thanks to digital, there is no under reporting of the number of shows screened. Today a Bhojpuri film can go to 120 screens. Robot went to 2200 screens”. He noted that his company has rolled out 60 3D screens recently.
 
Imax Executive VP Theatre Development Larry O’Reilly said the upfront cost structures for a theatre owner wishing to deploy its system had gone down dramatically after Imax deployed its digital platform. Due to this, the company is looking to set up around 60 Imax zones across the country within five years. “Right now we are in three locations and we work on a licensing fee. Our new digital platform makes us economically compelling. For Avatar we delivered seven per cent of its box office in India. As we get comfortable in India, we might go in for a revenue sharing model. Globally, from 518 screens in 2009 we went to 655 screens last year.”
The Imax box office has been doubling year on year. 3D has been a big game changer for it and 82 per cent of clients globally who have taken its digital platform are existing clients. ”This shows that they see value.”


In China, the company is present in 30 locations. Aftershock was a local film that was converted to the Imax format and it has become the most successful Chinese film ever. That is also something he also wants to do in India once Imax gets comfortable with this market and has established a base.


O’Reilly said Imax works with filmmakers like James Cameron and Steven Spielberg during post production to see their vision get realised. This would include work like remixing sound and using the Imax geometry to bring images closer to viewers.


A total of 497 parts comprise the Imax digital system and so it is complex. This year, 20 films will be released in Imax including Mission Impossible 4and Harry Potter And The Deathly Hallows Part 2. Earlier, ten films used to be released in a year. However as global demand grew, Imax increased its offerings. In fact, some films will be released only in Imax globally and not just in the US.


Texas Instruments senior VP DLP Products Kent Novak said there is large opportunity in the metros for digital screens using DLP. The content could be opera, sports, family weddings (which has been done in China), multi-location gaming etc. In the first quarter of this year, 35,000 DLP systems have been deployed globally. Globally, 150,000 screens need to be converted to digital. By the end of the year, he said 65,000 would have been converted through DLP. China, he said, is adding four digital screens a day. He noted that introducing a DCI compliant product in India is a challenge.


From 2000 to 2009, around 20,000 DLP Cinema projection technology were installed. In 2010 another 20,000 screens were added. The key for screens going digital is to pick the right technology upfront in terms of brightness and picture quality. Novak said the cost of a projector will be significant, which is why Texas Instruments has focused on reliable products.


He noted that 2k will be the industry standard for digital cinema, though some bigger chains may go in for 4k.While there has been talk of laser illumination, he said it will be four years before it becomes a reality as laser costs are high. But when it comes in, it could provide benefits of brightness and longevity.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/year.jpg?itok=5GvcFiSh
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/ye.jpg?itok=x24qJXmR
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/Sahil-Shah1.jpg?itok=weZUchlK
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories