The story of three channels

NEW DELHI: Three different channels operating in different markets are trying to work out content that would work and advertising revenues that would make them profitable. Struggling to succeed against their bigger rivals, they have a task cut out for them.

CNEB News, part of the HBN Group, is up against the mightier Hindi news channels such as Aaj Tak, India TV and Star News.

“Distribution is the main problem for us. The government also should be strict in handing out permissions for news channels,” said CNEB COO Anuranjan Jha, while speaking at the 4th News Television Summit.

Maurya TV, operating in Bihar and Jharkhand, has managed to find space for itself. “We became the No. 1 channel in these markets. Bihar is a very political market. We are also expanding to Uttar Pradesh,” said Maurya TV executive editor Kumar Raajesh.  


  The channel is 74 per cent owned by Prakash Jha and 26 per cent by Manmohan Shetty. Though it may have got ratings, the channel is finding it tough to rope in advertisers. The hope is that a wider footprint would help. Entering into Uttar Pradesh, however, would mean coughing out higher carriage costs as MSO Den Networks dominates that market.

Day & Night News is also finding the going tough. Blocked initially by a leading MSO in Punjab for coverage of political news, the multi-lingual channel (Punjabi, Hindi and English) is fighting back and has sealed distribution deals with the DTH operators.

“We have carved a space for ourselves by being politically neutral. The other channels in the state are politically aligned,” said Day & Night News managing editor Kanwar Sandhu.

The channel is from Chandigarh with primary focus on Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi & NCR.

Latest Reads
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting
New local rivalry comes to La Liga as Girona debut at Camp Nou

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also sees potentially exciting clashes in the battle for European qualification places and against relegation.

Television TV Channels Sports
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14

Television TV Channels Kids
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories