Indiantelevision.com's Digital Edge
YouTube launches exclusive channel for blockbuster movies
 
Indiantelevision.com Team

(7 June 2011 10:25 pm)

 

MUMBAI: Popular video streaming site YouTube has launched an exclusive online channel, 'YouTube Box Office', which will air a blockbuster movie every month.

The free of cost service will be kick starting with Yash Raj Films' Band Baaja Baaraat.

The YouTube Box Office channel will also feature other movies from the YouTube's movie catalogue, which boasts of over 1500 titles including regional language films.

 

The channel will be available to all users in India and will be IP blocked for users in other countries. Intel has partnered with YouTube as exclusive presenting sponsor for the channel.

YouTube Japan-APAC director content partnerships Gautam Anand said, "We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute; this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilise the platform and engage the YouTube community."

 
 

Intel South Asia director - marketing Sandeep Aurora added, "Intel is extending the 'Smart visuals, brilliant performance' positioning of its latest second generation core processors with this association. The YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs."

YouTube said that it will collaborate with its partners in India on a revenue share basis to bring more of such premium content on the new offering every month.

Yash Raj Films GM - Digital and New Media Anand Gurnani said, "Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetisation aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience."

YouTube is gung ho about the Indian market as it is happy with the reception of IPL. Recently, Dabangg was also aired on YouTube, which got over 1.3 million channel views.

 
 
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