(20 June 2011 11:55 am)

MUMBAI: Motorola Mobility, Inc. is placing greater control
into consumers’ hands to personalise their TV viewing across multiple devices anywhere in the home with the launch of its Medios Xperience platform.

As part of the Medios multi-screen service management software suite, the cloud-based applications platform allows service providers to merge video content with social networking, games and web-based content and delivers greater interaction capabilities with broadcast television and video-on-demand (VOD) services.

As part of its continued focus on infusing consumer insights into technology innovations, Motorola recently hosted a series of focus groups with consumers in the New York and Los Angeles metro areas to discuss their TV-related experiences.

Consumers expressed a desire to more easily find and better organise content, such as TV shows and movies; greater flexibility for when, how and where TV is consumed, such as the ability to stream live shows to any device in the home; and improved access to supplementary content so that viewers can quickly access news and gossip about their favorite shows and actors.

Motorola’s Medios Xperience platform will deliver on viewers’ desires for greater TV consumption flexibility across mobile devices. Consumers want to simultaneously engage with additional content and social networking sites while they watch TV.

Motorola Mobility senior VP, GM converged experiences John Burke said, “As our recent focus groups clearly demonstrate, consumers want to be able to personalize their TV-watching experience and want the greatest flexibility in where and when they watch content. “Consumers expressed strong interest in being able to bookmark TV shows and movies and have improved video-on-demand searching to make it easier to find a particular program. Motorola’s Medios Xperience platform delivers these enriched TV experiences across multiple screens in an easy-to-deploy, cost-effective manner.”

Using the Motorola Medios Xperience platform, service providers can immediately deploy the following key services to their subscribers:

• TV and VOD Remote – Transforms a companion device, such as a tablet, smartphone or laptop, into a remote control to browse the enhanced programming guide, choose a VOD or linear title, and launch it on their device or any TV in the home. The experience will be part of a service provider’s branded site allowing consumers to look for content without interfering with the TV-watching experience.

• TV and VOD Streaming – Uses a companion device to browse a VOD store or enhanced linear electronic program guide (EPG), search and discover content, and watch it on the device. The functionality adds the flexibility of another screen in the home to consume premium content along with menu-based social networking options to further enhance the TV-watching experience.
• Enhanced User Interface – Provides a rich and intuitive visual interface that improves search, navigation and discovery of content such as movies and TV shows. Featuring personalized recommendations, streamlined decision-making scenarios and a watch-queue, the enhanced user guide lever¬ages the devices consumers are already using and helps service providers to manage usability and experience
improvements and increase average revenue per user (ARPU) while more effectively competing with web providers vying for subscribers’ attention.

To help service providers get started, Motorola’s Medios Xperience platform has several core experiences built-in that they can immediately deploy for increased consumer value. Providers can also choose to build on these use-cases to scale their portfolio of multi-screen experiences.

Since Motorola Medios Xperience is built with a clean separation between applications, control and content transport layers, service providers are able to quickly develop and deploy new experiences to mobile and home devices either internally or working with third-party partners without significant application development or infrastructure expense. Motorola also can host the platform on behalf of service providers as well as attractive software-as-a-service deployment models for these applications.