Sony brings Wife Swap to India, calls it Maa Exchange
MUMBAI: Sony Entertainment TV (Set) is gearing up to launch the Indian version of popular international reality show Wife Swap, starting 12 January.
Renamed as Maa Exchange, the one-hour reality show will air every Wednesday-Thursday at 9 pm, replacing the Kaun Banega Crorepati (KBC) slot on these two days of the week. Jhalak Dikh Laa Jaa has already occupied the Monday-Tuesday slots of KBC.
Every week, viewers will see two different families participate in a week-long challenge. Women from disparate backgrounds and cultural mindsets will exchange homes and try to discover how daily life is while living in another woman’s shoes.
Surekha Sikri will be the host of the show, while participants will be from varied backgrounds – different cultures, different socio-economic backgrounds and a mix of common people and celebrities.
Multi Screen Media COO NP Singh said, “Through this show we plan to bring to the fore real Indian families with their own share of problems and possible ways they can deal with when they get a new perspective. The show will mirror the times we live in and how mothers are incessantly trying to cope with the pressures of modern day family.”
Set EVP and business head Ajit Thakur added, “We at Sony expect Maa Exchange to become a harbinger of societal change as it will be a vehicle of improving oneself and family. The show, while borrowed from the international format, has been designed keeping Indian values in mind. The content will be in line with Indian society and its beliefs. The aim is to bring an alternate perspective to our women participants and viewers and offer high quality, engaging, and alternate content on weekdays prime.”
The 13-week series is being produced by UTV Television.
Puja Bedi, Rajeev Nigam and Anuradha, Zehra and Farookh Merchant, Antima and Sujit Raute, Apara Mehta and Sudesh Berry are among the celebrities participating in the show.