MUMBAI: Colors has announced the replacement of its reality show Bigg Boss Season 4 that ends on 8 January.
Starting 10 January, the Viacom18’s Hindi general entertainment channel will launch two individual-centric shows - Phulwa and Mukti Bandhan. The shows will air at 9 pm and 9.30 pm band from Monday-Thursday respectively.
The channel claims that both Phulwa and Mukti Bandhan are shows from two extreme worlds with stories that pan out from an 11-year-old playful girl living in the ravines of Chambal to the plush lifestyle of an egoistic top-rung 50 something businessman in Mumbai.
Colors head – programming Ashvini Yardi said, “Bigg Boss Season 4 has given us the eyeballs and we now plan to sustain the same and take it to the new level. With the launch of these two new shows, our effort is to present varied set-ups that will intrigue the audience across demographics.”
Phulwa, produced by Swastik Pictures, is a story of a young bubbly girl trapped in a ruthless spat between the villagers. In her fight against injustice created by the Thakurs of Chambal, she loses her innocence at the tender age of 11. The story is set against the rustic backdrop of Chambal ravines known for harbouring dacoits or beheads in its rustic valleys for centuries.
Meanwhile, Mukti Bandhan is the adaption of Harkishen Mehta’s famous Gujarati novel Mukti Bandhan, and is produced by Shobhana Desai Production.
The story gives a distinct feel of the life of Dhirubhai Ambani; it is the story of an ordinary man, IM Virani, with an extraordinary sense for business.
However, Yardi said that the show is based on the book and there might be parallels as it’s a rags-to-riches story and the protagonist is a 50-year-old man. Incidentally, this is the first time that Colors is going to air a Gujarati culture-based show with a larger than life production.
“For the first time on Indian television, there will be a 50 year male protagonist in a prime time show. We are confident that our viewers will like the two offerings for their fresh concepts and unique stories,” Yardi adds.
In order to promote Mukti Bandhan, the channel has tied up with Mid-Day newspaper. The paper will cost one rupee less on the launch date of the show, thus saving one rupee for the customers. The idea is to ask what you can do with one rupee, which was the only money with Virani, when he came to Mumbai to build his business empire.