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MUMBAI:
Finally it is happening. Star One, the youth-focussed Hindi
general entertainment channel from the Star India stable,
is going to be replaced by a new channel ‘Life OK’
on 18 December.
While
Star One will cease operations on 16 December, Life OK will
go on air on 18 December. The channel will also have a complete
new set of programming and packaging sans “Star”
branding.
The
channel’s philosophy is “cherishing what you have”.
Life OK will remind and invite everyone to value the things
that well and truly matter in life like family ties, relationships,
valuing traditions and peace of mind, while in the eternal
quest for more.
Among
the programming, Life OK will have shows like Devon Ke Dev...
Mahadev (8 pm), Tum Dena Saath Mera (8.20 pm), Meri Maa (9
pm), Dil se di dua... Saubhagyavati Bhava?, Sapno Ke Bhanwar
Mein and Hum Ne Li Hai...Shapath.
Star
India was in the process of transforming Star One since quite
some time. It had appointed former Sony Entertainment channel
EVP and business head Ajit Thakur as GM for Star One in August.
The
decision was fuelled by the fact that seven-year old Star
One, which was giving a tough fight to Sony at some point
of time, was lagging behind, garnering only 30-40 GRPs (gross
rating points) on a weekly basis. At the same time Sab, the
comedy family entertainment channel from Sony has also gone
way ahead.
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