(1 December 2011 8:38 pm)

MUMBAI: Casbaa, in association with Campaign Asia Pacific, is to stage its inaugural TV Upfront - The Singapore Screenings on 13 December, 2011 at the Goodwood Park Hotel, Singapore.

A half-day networking and preview experience for media buyers, agency heads and clients and led by the Asia TV Advertising Coalition (ATAC), the invitation-only presentations will promote pay-TV as an effective promotional tool for companies looking to maximize marketing budgets.

Casbaa chairman Marcel Fenez said, "The objective is to promote the multichannel TV industry as a single dynamic entity. With the region's multinational broadcasters presenting their upcoming programming for 1H 2012, there has never been a better opportunity to show media buyers the advantages pay-TV advertising."

Participating networks will include Discovery Networks Asia, Fox International Channels, NBCUniversal, Bloomberg, A+E Networks, MTV Asia, Sony Pictures Television Entertainment and Turner International through special screenings of their most compelling upcoming programming for the next season.

Special guest speaker Asia Planning Council, BBDO/Proximity chairman Andy Wilson will present a strategic overview of the industry to attendees and Brian Fisher, Caltex Global Brand Manager, Chevron International will offer a case study on the creativity and effectiveness of using pay-TV.

With multichannel TV now in more than 50% of TV homes across Asia , the power of pay-TV is amplified through new research commissioned by CASBAA from Universal McCann.