MUMBAI: The International Association of Athletics Federations (IAAF) has announced that Dentsu, its commercial partner for all media rights worldwide excluding Europe and Africa, has finalised an agreement covering seven territories with Ten Sports that includes a commitment to broadcast the IAAF World Championships and World Indoor Championships, during the period 2011 to 2014.
Ten Sports is becoming a rights holder with the IAAF and Dentsu for the first time and has offered good broadcast guarantees. It is expected to provide daily broadcasts of this summer’s IAAF World Championships in Daegu, South Korea.
In Latin America, Dentsu has extended their existing contract with TyC Sports for all events of the IAAF World Athletics Series for the period 2014 to 2016.
Under the terms, Telered Imagen, the company which manages TyC Sports channel, has acquired all exclusive rights in Argentina and non-exclusive delayed pay cable rights in 14 other Latin American territories, thus making additional live coverage in these 14 territories possible.
TyC Sports, the leading sports channel in audience in Argentina, has offered broadcast guarantees for all IAAF World Athletics Series events including the next three editions of the IAAF World Championships, Daegu 2011, Moscow 2013 and Beijing 2015.
IAAF President Lamine Diack said, “Athletics is the most universal of sports, and the package of TV rights agreements being negotiated by Dentsu successfully mirrors that reach. The guarantees which have been achieved ensure that the athletics fans of Indian Sub-Continent and Latin America will be able to enjoy our World Athletics Series events in particular the biennial IAAF World Championships which are our sport’s brightest jewel.”