(11 May 2010 7:25 pm)

MUMBAI: SingTel and pay TV operator Starhub in Singapore have secured the non-exclusive rights to broadcast 'live' all 64 matches of the 2010 World Cup finals in South Africa. The value of the deals have not been disclosed. SingTel and StarHub finally came to an agreement with Football Media Services (FMS), the sales agent licensed by football's world governing body Fifa, to sell the broadcast rights.

They will air all 64 matches live. They said that customers who purchase the 2010 Fifa World Cup package in May will enjoy the early-bird subscription of $70.62 including the goods and service tax.

Starhub COO Tan Tong Hai says, "We negotiated hard for the World Cup rights for over a year, with the best interest of the nation at heart. We are thrilled to be able to bring viewers in Singapore to the heart of the sporting action in South Africa."