Television

NewsX undergoes makeover, gets new name

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/30/imn_0.jpg?itok=FCKkqSG5

NEW DELHI/MUMBAI: Eighteen months after it was bought over by Indi Media from Indrani and Peter Mukerjea, the English news channel NewsX is all set to take on a new identity: it will be known as IMN News from July.

The change in the name of the channel to Independent Media Network News will also mean a change in the name of the company. But the new nomenclature will be known only after one of the three names, proposed by Indi Media, is approved.

Jehangir S Pocha, who had formed a joint venture with NaiDunia promoter and CEO Vinay Chhajlani to take over INX News in January last year, did not rule out more ventures in media after the re-launch of NewsX as IMN News. Pocha, who is a former editor of Businessworld, was categorical that any new venture would be in the non-fiction sphere.

Introducing the new name and logo, he told mediapersons that the entire news channel would undergo a complete change with new programmes and formats. He also stressed that the channel would not ‘personalise news’ – that is, individual presenters or anchors will not be promoted as it is being done by some other channels.

Pocha said that the new brand name and look had been developed by Argentina-based broadcast design house Stein Branding and the new sets were being created by James Yates Design in New York.

He said, unlike other news channels, IMN News would have a clear screen and not cluttered with several scrolls running simultaneously. There will be just one half-hour slot on entertainment, he said, reacting to a comment that most news channels thrive on cricket, cinema and crime. He said crime would not be played up as is being done by some channels, particularly in the regional and Hindi sphere.

Answering a question, he said around 15 to 25 new stories would be covered everyday, with just three or four being played up if necessary. He stressed that there would be no ‘noisy shouting’.

He was categorical that the aim would be to present news that is non-tabloid in nature and contemporary. Around 12 to 14 new programmes are being launched simultaneously though he indicated that the popular India Inc business programme would continue.

Talking about the logo, he emphasised that the morning beam and evening beam will have different colours in keeping with the mood of the day. He also said a new website will be launched, imnews.com.

Stressing that the new organisation had cut costs since it took over the channel, he said the number of staff had come down from 450 to around 327, of which 65 per cent were on the edit and journalistic side. Outside the country, the channel has bureaus only in New York and London.

While ruling out any financial investment by any other media group from India or overseas, he said that arrangements for getting news are being worked out with Voice of America and a Pakistani news channel.

He said TBWA is handling the advertising for the channel. 

IMN News will continue to be beamed from INSAT 4A, which has a footprint over south and South East Asia and parts of the Arab world.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories