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MUMBAI:
Discovery Networks Asia-Pacific, a division of the non-fiction
media company Discovery Communications, has promoted Rajiv
Bakshi to vice president - marketing for the India region.
In
his new role, Bakshi will be responsible for creating and
implementing strategic marketing initiatives for Discovery's
entire portfolio of six networks in India. He will continue
to report to Rahul Johri, senior vice president and general
manager -India.
Said
Johri, "Rajiv has demonstrated great drive and acumen
by developing and executive innovating marketing strategies.
He has been a key contributor in driving brand recognition,
achieving significant rating milestones and enhancing corporate
reputation. I look forward to his passionate leadership and
talent to expand our business in the country."
During
the last five years at Discovery, Bakshi played a critical
role in driving ratings for Discovery Channel, establishing
lifestyle channel Discovery Travel & Living in India and
refreshing Animal Planet. He was a participant in the company's
expansion strategy in India which included the launch of three
new networks in 2010: Discovery Science - the 24-hour science-centric
channel; Discovery Turbo - a channel dedicated to speed and
Discovery HD World - a 24-hour high definition channel.
Says
Bakshi, "The company's networks-portfolio, ranging from
Discovery Channel and Travel & Living to the recently
launched Discovery Turbo, Discovery Science and Discovery
HD World present immense challenge and unmatched opportunity
for creativity and innovation."
A
management graduate in marketing, Bakshi joined Discovery
in 2004 and is based in New Delhi. With over 12 years of experience,
he has worked in various capacities across diverse sectors
including FMCG, auto, durables and hospitality.
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