(31 May 2010 10:00 pm)

MUMBAI: Reliance big TV, the direct-to-home service provider company from the Reliance ADA Group has announced a corporate alliance with LG electronics on their select models of Colour TV range.

With the partnership in place, LG has announced a special offer where the customer gets a Big TV connection with one month free Silver Pack on purchase of select models of LG colour TV and needs to pay only Rs 399 towards installation charges to avail the offer.

The offer is planned for the states of Andhra Pradesh, Karnataka, Rajasthan, Punjab, Kerala, West Bengal, Bihar, Assam, Jharkhand, Orissa, North Eastern states, Jammu & Kashmir, Maharashtra, Tamil Nadu, Gujarat, Uttar Pradesh, Himachal Pradesh and Chhattisgarh. The offer is valid till 30 June.

Big TV SVP Umesh Rao said, “This partnership brings in a dramatic scaling of reach and unprecedented value proposition for the LG customers. We will aggressively pursue cross category alliances to reach out to a broader spectrum of end users.”