(5 May 2010 4:25 pm)

MUMBAI: UTV New Media, the digital arm of UTV Software Communications Ltd, has launched a voice blogging service for its film Raajneeti.

Getting the entire cast and crew to interact with their fans, this service will have movie stars upload personalised voice blogs about the film tits-bits and gossip from the sets and from their city visits and more.

Exploring new frontiers of promotion in the mobile space, this initiative will have director Prakash Jha along with the cast, personally blogging on the film through the IVR platform.

By dialing *5140* on Airtel mobiles, this service will allow fans to connect with their favourite stars of Raajneeti. The cast of the film will share lesser known facts, behind the scenes drama, interesting gossip and their on-location experiences all available at the push of a button.

UTV New Media has also deviced a exciting contest, across all mobile operators on voice for which fans can dial 53035 and register a vote for their own city. The city with the highest number of votes will witness a visit by the whole lot of star cast of Raajneeti, with one lucky winner getting an opportunity to meet and greet the stars. This service is available across operators.