Sony to launch two weekday soaps
MUMBAI: A lot has been written about how Sony Entertainment is trying to strip non-fiction programming across the week on the 9 pm slot.
So if you thought the management was abandoning soaps, drop the thought; the programming team has fiction on its mind too. The weekday 8-9 pm slot on Sony is going to have your traditional soap stories.
The channel is gearing up to launch two new women-centric prime time fiction shows which will run Monday to Thursday: Baat Hamari Pakki Hai and Maan Rahe Tera Pitaah. At the same time, it is yanking Sukh by Chance off the air.
Maan Rahe Tera Pitaah, produced by Swastik Pictures, will launch on 1 June and will telecast at 8 pm. The show tries to unveil what Sony likes to call the first "universal beti" of Indian television, in a bid to shift focus from the regular "saas-bahu" family drama and concentrate more on a father-daughter relationship. The story, set against the backdrop of a coal town, gives us a view of the coal mafia dynamics while the central line of the story focuses on how the girl reclaims the honour of her father.
The star cast for the show includes Khsitjee Jog, Varun Badola, Reshmi Ghosh, Archana Taide, Sulbha Arya and Bharat Kaul.
Baat Hamari Pakkhi Hai, produced by Deeya and Tony Singh‘s D.J.‘s Creative Unit, will hit the screen on 31 May and will follow at 8.30 pm. The half-hour show tries to focus on how marriages are made in heaven and that God will show you the signs that will lead you to your perfect match.
The story is set in a small town and centers around an average girl who is trying to get married. The girl is not shown as ugly or uneducated but yet struggles for some reason or the other to find her match. Various issues that matter in an arranged marriage type scenario, be it someone not liking the way she talks, to someone not liking the way she walks, leave her struggling to find a groom. The story moves on to show how finding someone is just the first step but adjusting your life with a stranger is an altogether different matter.
Barun Sobti, Ankita, Sai Deodhar, Himani Shivpuri, Vivek Mushran, Mona Ambegaonkar, Aditi Shriwaikar and Mihika Verma star in this show.
"We have rescheduled our programming line up to try and give our viewers more choice of shows. Boogie Woogie, Indian Idol and Comedy Circus are family based reality non-fiction shows and since the weekday slots on other channels are mainly filled with fiction at 9 pm, this will give our viewers a chance to see something different. With our fiction shows added, our weekday evening line up will comprise a healthy mix of fiction and non fiction programmes.
"As far as Sukh by Chance going off air soon, this is not a business move per se. The show had come to its natural end and we do not want to be one of those channels that prolong a fiction show beyond needed," says Sony Entertainments business head Ajit Thakur.