A lot has been written about how Sony Entertainment is trying to strip non-fiction
programming across the week on the 9 pm slot.
if you thought the management was abandoning soaps, drop the thought; the programming
team has fiction on its mind too. The weekday 8-9 pm slot on Sony is going to
have your traditional soap stories.
channel is gearing up to launch two new women-centric prime time fiction shows
which will run Monday to Thursday: Baat Hamari Pakki Hai and Maan Rahe
Tera Pitaah. At the same time, it is yanking Sukh by Chance off the
Rahe Tera Pitaah, produced by Swastik Pictures, will launch on 1 June and
will telecast at 8 pm. The show tries to unveil what Sony likes to call the first
"universal beti" of Indian television, in a bid to shift focus from
the regular "saas-bahu" family drama and concentrate more on a father-daughter
relationship. The story, set against the backdrop of a coal town, gives us a view
of the coal mafia dynamics while the central line of the story focuses on how
the girl reclaims the honour of her father.
star cast for the show includes Khsitjee Jog, Varun Badola, Reshmi Ghosh, Archana
Taide, Sulbha Arya and Bharat Kaul.
Hamari Pakkhi Hai, produced by Deeya and Tony Singh's D.J.'s Creative Unit,
will hit the screen on 31 May and will follow at 8.30 pm. The half-hour show tries
to focus on how marriages are made in heaven and that God will show you the signs
that will lead you to your perfect match.
story is set in a small town and centers around an average girl who is trying
to get married. The girl is not shown as ugly or uneducated but yet struggles
for some reason or the other to find her match. Various issues that matter in
an arranged marriage type scenario, be it someone not liking the way she talks,
to someone not liking the way she walks, leave her struggling to find a groom.
The story moves on to show how finding someone is just the first step but adjusting
your life with a stranger is an altogether different matter.
Sobti, Ankita, Sai Deodhar, Himani Shivpuri, Vivek Mushran, Mona Ambegaonkar,
Aditi Shriwaikar and Mihika Verma star in this show.
have rescheduled our programming line up to try and give our viewers more choice
of shows. Boogie Woogie, Indian Idol and Comedy Circus are family
based reality non-fiction shows and since the weekday slots on other channels
are mainly filled with fiction at 9 pm, this will give our viewers a chance to
see something different. With our fiction shows added, our weekday evening line
up will comprise a healthy mix of fiction and non fiction programmes.
far as Sukh by Chance going off air soon, this is not a business move per
se. The show had come to its natural end and we do not want to be one of those
channels that prolong a fiction show beyond needed," says Sony Entertainments
business head Ajit Thakur.