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IPL 3.0 drives fans to mobile

Indiantelevision.com Team

(14 May 2010 5:45 pm)

MUMBAI:Mobile has witnessed a 100 per cent increase in user interest, for access to the information and updates related to cricket, as compared to last year.

According to the Informate Mobile Metrics report, the Indian Premier League website, IPLT20.com stood out as the most popular site accessed on mobile this IPL season. Criczenga, Cricinfo mobicast and Broov Aroma were the most popular cricket applications.

However, the SMS based promos garnered low response.

Brian Lara cricket, Cricket T20 world Championship app and Freddie Flintoff were the top games overall for this season of the IPL.

Informate Mobile Intelligence president Kedar Sohoni says, “The IPL on the mobile platform has received tremendous response from Mobile users across the country. The rate at which mobile phone owners in India are consuming the IPL information on their phone is a testament to the value, simplicity and the premium content the service offers.

"The behaviour of consumers has been positive and it is encouraging to know that users across the country from the smallest town to the biggest metro are all enjoying same experience on their mobile phones –it is fair to say that the mobile has arrived in India as one of the main sources of information and entertainment.”