| MUMBAI:
The Festival of Media and television trade event MipTV that will take place in
Cannes, France in April have partnered to offer a special package for delegates
wishing to attend both the events.
Recognising
the increasing convergence between the worlds of content development and marketing
and the growing need for programme makers, media specialists and advertisers to
meet and do business, this partnership initiative provides ‘two events, twice
the content, twice the value’. Both events attract a global delegation and
the opportunity to combine attendance at two events in a single European tour
is already generating a lot of positive interest.
The
organisers of these two events saw an opportunity to provide added value to their
attendees by offering a reciprocal 15 per cent discount on their tickets. By purchasing
a Festival of Media ticket, delegates for the Festival can now attend MipTV with
a 15 per cent discount, and vice versa.
The
Festival of Media (18-20 April 2010, Valencia, Spain) will feature a lineup of
opinion formers and business leaders from the global communications and advertising
industry. Agency,
client and media owner speakers will tackle the biggest issues now affecting the
industry and give their insight into how the rule book of media communication
is being rewritten. Leading brand CMOs will also contribute, sharing their perspective
as ad budget holders. Brands represented at the festival will include Visa, Coca-Cola,
Diageo, Henkel, P&G, Philips, Eastman Kodak and Oman Air. Other
speakers include the CEOs of agency networks. MIPTV gives the world its first
taste of the newest programmes and freshest formats to hit TV, Internet, mobile,
online games and all video-rich platforms. MipTV will take place from 12-16 April
in Cannes, France. | 
