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MUMBAI:
Max has announced its programming initiatives for Extraaa
Innings T20, the wrap around show around the Indian Premier
League (IPL) which kicks off tomorrow.
The
channel has come up with a song DLF IPL 2010 ‘Laut
Aaya. Composed by musical duo Vishal-Shekhar and sung
by Shekhar, Laut Aaya is a melody that will be used
to picture the opening montage of Extraaa Innings T20.
Laut
Aaya is a melody made up of Indian notes fused with western
rock, characteristic of Vishal-Shekhar compositions and symbolic
of the deep rooted Indian identity that is, distinct and yet
all embracing. The notes of this song will reverberate through
out this season of DLF IPL illustrated by a visual.
In
sync with the theme of emotion and energy with which everything
DLF IPL will be presented on Max this year, the video has
been shot in all the grandeur of a cricket stadium full of
cheering crowds.
Vishal Dadlani says, “It’s a song of home-coming
and of wanting to come home. It’s been written from the
point of view of a son who’s returning home after a long
journey. It’s very evocative and sensory, to the extent
that you can smell and taste the familiar aromas and tastes
of home. We hope that every time the audience hears the song
on Max Extraaa Innings T20, they enjoy the song and
the feeling communicated through it.”
Max
VP programming Jasdeep Singh Pannu says, “This up-beat
sound track combined with an equally energetic and joyful
video is meant primarily to be all inclusive and engage the
average Indian television viewer. The idea is to draw inspiration
and synergy from the pan-India emotion that the DLF IPL brings
about– from Chennai to Mohali.”
This
time around Extraaa Innings T20 will feature
four cricket fans turned presenters. The foursome is Gaurav
Kapur, Samir Kochhar, Ayushmann Khurrana and Angad Bedi.
The expert panel at the studio will comprise Navjot Singh
Sidhu, who returns to cricket after almost three years, Arun
Lal, Atul Wassan, Saba Karim, Anjum Chopra, Aakash Chopra,
and Ayaz Memon.
The
line-up of cricket commentators at the venue will be Ravi
Shastri, Sunil Gavaskar, Harsha Bhogle, Laxman Sivaramakrishnan,
Danny Morrison, Pommie Mbangwa, Michael Kasprowicz, Ian Bishop,
Brad Hogg, Russel Arnold, Jeremy Coney, Mike Haysman, Andy
Bichel, Simon Doull, Dominic Cork, Robin Jackman and Jeff
Dujon.
Max
will also add a new dimension to the cricket presentation
by introducing the concept of junior presenters in extraaa
innings T20. The Extraaa Innings T20 juniors between
the age of 7 to 14 years will get an opportunity to express
their views and interact with their home team players, guests
and expert panel on-air for the entire DLF IPL 2010 season.
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