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MUMBAI:
Coming this summer at a public venue near you is the IPL.
Crown Infotainment (CIPL), in partnership with Valuable Group
and UFO, will screen all 60 matches of the IPL live at over
200 public venues, from pubs and bars to retail outlets and
stadia.
This
service will also allow the public venues to generate higher
footfalls and increase F&B revenues through event branding
and promotion, creating themed nights, contests and events.
Entertainment
and Sports Direct, who are the exclusive worldwide licensee
of the theatrical rights for screening Live IPL matches, will
also broadcast IPL 2010 play-off matches - semis, 3rd place
and final – in 3D action, both at the public venues and
cinema halls.
Some
of the venues are Country Club in Hyderabad, Hotel Intercontinental
in Delhi, New Cathay pub in Kolkata, Blue Fountain Country
Club in Darjeeling, ITC Mughal Agra, Film Nagar Club in Hyderabad,
Fusion Lounge in Bangalore, Catholic Gymkhana in Mumbai, Garden
Court in Andheri and Malad, Not Just Jazz By The Bay and Deccan
Harvest in Pune.
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